Research Design

We believe in first understanding our client’s specific business objectives before considering the best research approach to extract actionable insights. We offer a range of qualitative and quantitative research approaches, where most of our work is a blend of more than one approach that helps our clients with the most impactful insights and solutions.

Whether our clients need market research insights to address the matter on hands or strategic inputs that drives future business, when they work with a team of expert consultants from our group of specialists they benefit from:

  1. Smart techniques that provide further and deeper insights
  2. Sector expertise to build best design approach
  3. Planning mindsets to interpret meaning from information
  4. Business insights to delivery actionable insights

Quantitative Research

Is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.

  Usage & Attitude Studies
  Product & Concept Tests
  Product Design (Conjoint) Studies
  Pricing Research Studies
  Segmentation & Profiling Studies
  Brand Health Tracking Studies
  Brand & Advertising Tracking
  Communication Pre-testing
  Customer Satisfaction Studies
  Demand Estimation Studies

Qualitative Research

Is defined as a market research method that focuses on obtaining data through open-ended and conversational communication.

  Usage & Attitudes Studies
  Positioning Research
  Brand Equity Studies
  Benefit Laddering
  Communication Development
  Concept Testing
  Advertising Research

Media Research

Is described from a social-psychological perspective. Three types of research are described: media as vehicles, integrated media and method and media as learning context.

  Advertising Research
  Media Engagement Studies
  U&A Studies in the realm of Media Consumption
  Media Profiling Studies
  Content Evaluation Studies
  Opinion Polls