Introduction In the world of market research, there are many tools and methods used to gather insights about customers, competitors, and markets. One method that has stood the test of time is CATI Computer-Assisted Telephone Interviewing. Despite the rise of online surveys, mobile apps, and automated tools, CATI remains a reliable and widely used approach […]

Introduction Pricing strategy is one of the most important decisions any business can make. No matter how good your product or service is, the wrong price can stop customers from buying it. Pricing affects how customers see your brand, how much profit you earn, and how fast your business grows. Many businesses focus heavily on […]