Neoteric Research provides tailored market research methods, insight and solutions. We are able to do this because when designing the research program we will ensure that the research is both actionable and meaningful to our clients. We put great emphasis on presenting our findings in a clear, concise and commercial manner, avoiding any market research jargon.
Neoteric Research has significantly expanded its portfolio of offerings meant for the Market Research industry. Our growth story is built on deep domain experience and expertise. We are good at adapting to evolving technology and MR landscape to emerge as the first choice of partners for outsourcing Market Research end to end activities. Along with demonstrable RoI, our full service offerings also help clients with uncovering newer opportunities and avenues to enhance their bottom-lines. For any and every type of MR study, we have a team that can augment your core strength and let you service your client in with the same level of professionalism and caliber.


A research firm proficiently studying your industry for years!

Quantitative Research

Is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.


  Usage & Attitude Studies
  Product & Concept Tests
  Product Design (Conjoint) Studies
  Pricing Research Studies
  Segmentation & Profiling Studies
  Brand Health Tracking Studies
  Brand & Advertising Tracking
  Communication Pre-testing
  Customer Satisfaction Studies
  Demand Estimation Studies

Qualitative Research

Is defined as a market research method that focuses on obtaining data through open-ended and conversational communication.


  Usage & Attitudes Studies
  Positioning Research
  Brand Equity Studies
  Benefit Laddering
  Communication Development
  Concept Testing
  Advertising Research

Media Research

Is described from a social-psychological perspective. Three types of research are described: media as vehicles, integrated media and method and media as learning context.


  Advertising Research
  Media Engagement Studies
  U&A Studies in the realm of Media Consumption
  Media Profiling Studies
  Content Evaluation Studies
  Opinion Polls

Industry Expertise

The services that market research companies offer include sampling and statistical services, broadcast media rating services, market analysis services, and political polling..