We believe in first understanding our client’s specific business objectives before considering the best research approach to extract actionable insights. We offer a range of qualitative and quantitative research approaches, where most of our work is a blend of more than one approach that helps our clients with the most impactful insights and solutions.
Whether our clients need market research insights to address the matter on hands or strategic inputs that drives future business, when they work with a team of expert consultants from our group of specialists they benefit from:
- Smart techniques that provide further and deeper insights
- Sector expertise to build best design approach
- Planning mindsets to interpret meaning from information
- Business insights to delivery actionable insights
Is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.
Usage & Attitude Studies
Product & Concept Tests
Product Design (Conjoint) Studies
Pricing Research Studies
Segmentation & Profiling Studies
Brand Health Tracking Studies
Brand & Advertising Tracking
Customer Satisfaction Studies
Demand Estimation Studies
Is defined as a market research method that focuses on obtaining data through open-ended and conversational communication.
Usage & Attitudes Studies
Brand Equity Studies
Is described from a social-psychological perspective. Three types of research are described: media as vehicles, integrated media and method and media as learning context.
Media Engagement Studies
U&A Studies in the realm of Media Consumption
Media Profiling Studies
Content Evaluation Studies